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Rugged Shark

Stand in your Element

Rugged Shark creates world-class footwear built to endure and protect feet in and outside the water from the harsh elements. But what they didn’t have was a brand ethos. When “Stand in Your Element” was born but it was more than a call to action, it was a promise that your feet will no longer stand in the way of experiencing the deepest terrain and farthest coordinates. To help bring this campaign to life, a logo face lift, website, and collateral accompanied the campaign.

Rugged Shark

Stand in your Element

Rugged Shark creates world-class footwear built to endure and protect feet in and outside the water from the harsh elements. But what they didn’t have was a brand ethos. When “Stand in Your Element” was born but it was more than a call to action, it was a promise that your feet will no longer stand in the way of experiencing the deepest terrain and farthest coordinates. To help bring this campaign to life, a logo face lift, website, and collateral accompanied the campaign.

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