Even eye care companies need a new look from time to time. So national eye care company Stanton Optical tapped The Grist to introduce a new brand mascot to let the country know how they see eye care differently than the competition. World, meet Stan the Penguin – the feathered star of our fully integrated campaign. We introduced Stanton Optical’s new spokes-bird through playful and fun broadcast and further showcased his personality and penchant for eye care through social, print and OOH. His adorable, honest and caring personality has Stanton looking like a winner in the eye care industry for the foreseeable future.