In the wake of a shifting cybersecurity landscape, Onapsis pioneered an entirely new category of enterprise protection: mission-critical application security. Their unique technology protects core applications (SAP, Oracle, etc.) that run the global economy. The problem was prospective customers didn't understand just how vulnerable their applications truly were. Onapsis’ biggest competitor was inertia — businesses continuing to do nothing to protect their applications. We needed to convince them that their mission-critical applications were more vulnerable than they thought, and that the stakes were higher than ever.