Embotics tasked The Grist with elevating their brand from selling a homogenous CMP tool to selling a differentiated solution to the elusive Enterprise CTO. In order to do so, The Grist engaged in a total repositioning and rebrand of Embotics across every touch point from Identity to Website and Digital to Social and Sales Pitch decks. Embotics chose the VM World tradeshow in Las Vegas as the perfect place to launch the new expression of the brand and drive new customer acquisition.

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