Embark

LET THE DOGS OUT

It started as a holiday campaign. It ended up on Oprah’s Favorite Things List. Embark is a Boston-based startup with the most accurate dog DNA kit on the market and a mission to end preventable diseases in dogs. In order to build awareness, and their database, The Grist created a fully integrated holiday campaign that helped support aggressive holiday sales goals and introduced a completely new category and product to consumers.

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